Sustainability at Shade
We believe great colour should make a difference to your home, without losing sight of the world around us.
That's why we work with suppliers who take sustainability seriously, from how our paint is produced to the materials, water and packaging used along the way.
We're not claiming to be perfect. But we're committed to making thoughtful choices and continuing to improve.
Our paint is manufactured in Belgium, in a factory that invests in renewable energy and energy-efficient production. By working with Belgian suppliers and sourcing raw materials within Europe, we also aim to keep transport distances to a minimum.
All Shade paints are water-based. Our manufacturer also incorporates rainwater into its production process and continues to look for ways to reduce water consumption.
Volatile organic compounds (VOCs) can affect indoor air quality. Our manufacturer has been working to reduce VOC levels since 2004, and our paint range is developed to meet the applicable standards.
Our colours are created using mineral and plant-derived pigments. Our manufacturer carefully selects its raw materials and works to avoid substances of concern, including lead, cadmium and chromium VI.
Our paint cans are designed to be recyclable, helping to reduce packaging waste and support a more circular approach.
We believe sustainability isn't about one big promise. It's about making better choices, step by step.
And we'll keep looking for ways to do just that.
46 timeless colours, thoughtfully chosen to work beautifully together.
From warm neutrals to subtle, sophisticated shades, every colour has a hint of grey that brings balance to the palette.
Easy to combine, easy to live with and anything but ordinary.
17 expressive colours with a little extra attitude.
Created to bring energy, character and unexpected combinations into your home. Mix them with each other or pair them with Shade Essentials for a look that's entirely your own.
For anyone who believes a little colour can change everything.
Yes! All Shade paints are 100% water-based. This makes them a considered choice for refreshing your walls, furniture and other surfaces, without compromising on beautiful colour or quality.
VOCs (volatile organic compounds) are substances that can be released into the air by certain products, including paint. Some VOCs can affect indoor air quality.
Our manufacturer has been working to reduce VOC levels since 2004, and our paints are developed to meet the applicable European standards.
Our paints are proudly made in Belgium, in a factory powered by renewable electricity and equipped with 300 solar panels.
We also work with Belgian suppliers and European raw materials wherever possible, helping to reduce transport distances and the associated environmental impact.
Yes! Our paint cans are designed to be recyclable and carry the Made for Recycling certification.
Once your painting project is finished, make sure to follow your local recycling guidelines. Any leftover paint should be disposed of through the appropriate collection point rather than poured down the drain.
A little care goes a long way! To keep your painted surfaces looking beautiful, clean them gently with a soft cloth and avoid harsh or abrasive cleaning products.
Choosing the right paint for each surface and preparing it properly before painting will also help you enjoy the result for years to come.
Sustainability is considered throughout our process, from energy-efficient production and responsible sourcing to water management and recyclable packaging. We continuously invest in improvements to create beautiful colours with a more considered approach to the environment.
