About Shade

Shade stands for timeless designer colours with personality

Shade combines a young modern spirit with high-quality paint to give your *home* that sparkling personality.

The production and creation of our colour collection is done in Belgium by experts with good taste, passionate about both interior design and quality. Not just a layer of quality paint, but a personalization of your home base.

Kelly Claessens, founder of interior design store La Fabrika in Brussels, put together a colourful but above all classy and timeless colour palette. 63 unique colours that  match perfectly, making it easy and *fool-proof* for you to enrich your interior with extremely unique shades.

Choosing Shade is opting for sustainability, local production and craftsmanship. The colour collection is one thing, but the superior quality of all the Shade products is what really gives the luxurious feeling. Your interior deserves to be a beautiful and finished basis for your life for years to come. And that includes high-quality paint.

Shade by Kelly 

Kelly's palette of 17 designer colours is full of energy and
joie de vivre. The vibrant colours complement the softer Shade Essentials collection perfectly. Together they create unexpected and exciting colour combinations that completely redefine boldness in interior design. Dare to really translate your personality into your interior with this collection.

Shade Essentials

The perfectly balanced palette of 46 contemporary colours, carefully chosen to match perfectly. So you can combine them all as much as you want. All shades of Shade Essentials have a hint of grey in them, creating a particularly refined, timeless collection. The perfect basis for a refined and stylish interior. An interior that not only looks high-end today, but withstands the test of time with flying colours.


Shade has been produced by a team of passionate *paint lovers* since 2018. The combination of excellent raw materials and refined pigments allows our team to create products that are of absolute top quality. Your own piece of timeless luxury at home. All Shade products are water-based and they meet the latest EU standards, that goes without saying.

Shade inside and out

Not only do we aim for a perfectly finished interior, your exterior can also enjoy Shade's quality. A balanced range of primers, wall paint, wood paint and even lacquer for your floor and paint for your facade. Allowing you to be completely surrounded by a perfect finish in designer colours.

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