14 Feb 2024

How to choose the perfect white?

How to choose the perfect white?

White walls are often the safe choice, but even within the world of white, there are countless options to consider. Not all whites are created equal. There are warm and cool shades to choose from, depending on various factors such as light and the atmosphere you want to create. For example, a cool white can offer a modern, clean look, while a warm white is more likely to promote a cosy ambience.

Warm or rather cool white? 


The choice of shade is also influenced by other elements, such as the colour of light (both natural and artificial) and even the colour of the floor. When choosing white paint, it is important to note that it is rarely pure white; a touch of black pigment or another colour pigment is often added to make the white warmer or cooler.

As a general guideline, warm white goes well with other warm colours like red, yellow and pink, as well as warm metals like gold, bronze and copper. On the other hand, cool white goes better with cold colours like blue and purple, and cold metals like silver.

The choice is yours 


A paint brand with a passion for perfection, Shade offers three beautiful shades of white that blend seamlessly with different preferences and interior styles.

  • "Moon" exudes a warm, soft white with a hint of yellow, making it blend perfectly with other warm colours. Ideal for those who want to create a cosy and inviting atmosphere.
  • "Snow" offers a fresh and bright white with cool undertones, making it an excellent choice for spaces dominated by cold colours. This shade creates an invigorating sense of lightness and space.
  • "Pearl" stands out for its warm off-white with a subtle pink glow, creating a delicate and sophisticated look. This shade adds a touch of elegance to any room and matches perfectly with a range of colour palettes.


With these carefully curated shades of white, Shade offers a versatile and stylish solution for any interior project, bringing any surface to life with timeless beauty and sophistication.

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